Starbucks Makes a Really Big Investment

Starbucks Makes a Really Big Investment

Just when I find myself wondering — again — why I spend $2.25 for a medium coffee (I’ve never adopted the store’s vernacular) coffee, this comes out of left field: Starbucks is going to pay for employees’ online education from Arizona State University.  It’s a big, bold move that says so much about the retail-food service behemoth’s commitment to team members.  While other companies have downsized or eliminated any training and education programs that are not job-specific in recent years, it’s exciting to see that Starbucks has found a partner and developed a business model to provide for the intellectual and creative development of its workforce.  You can imagine the deep-seeded employee loyalty that will grow from the ASU opportunity, the motivation these new online learners will demonstrate, and the successes they achieve in the years and decades to come as a result of this incredible new program.  Our team has seen its fair share of “gimmicks” as companies try to convince the world that they believe in their employees, which is why this one is so stunning.  I may just have to order a proper Grande the next time I stop into the mermaid’s shop.